What LIIAR stands for

Language - Language can be used in many ways font, images, colour, graphics and Masthead, we could see an image of a famous band or singer as the main image, and the smaller sub headings would be aimed towards the image in some way

Ideology - Ideology is what the magazine is about, for instance "Mojo" is a music magazine and we know this with the band R.E.M on the front cover with the caption "20 years 11 Albums"

Institution - Institutoin would in this example be a music magazine the music magazine would be aimed at other music lovers

Audience - The audience would be the target audience of the magazine.

Representation - The main image would represent the style of the magazine, maybe a band would represet a music magazine, whilst plant pots might represent a garden magazine.